gives you lemons...
You apply a human-centered design process to understand why and to generate ideas that would make any lemonade much more desirable.
I can help you with that.
I believe in empathy, collaboration, creativity,
and transparency. To me, the delivery is always the focus but my process is what I am proud to say that remained on those whom I worked with.
My career as a designer was based on a lot of courage. Courage to be the leader, sometimes to be the dissonant voice, and many times to ask tons of questions because if there's one thing that has always made my journey more pleasant it was (and still is) the learning process. I love to educate myself about people, systems, methods, correlations,
brands, businesses, technology, and to convert all this into feasible, desirable, understandable, and profitable solutions.