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When life

gives you lemons...

You apply a human-centered design process to understand why and to generate ideas that would make any lemonade much more desirable.
I can help you with that.

 

About Me

I believe in empathy, collaboration, creativity,
and transparency. To me, 
the delivery is always the focus but my process is what I am proud to say that remained on those whom I worked with.

My career as a designer was based on a lot of courage. Courage to be the leader, sometimes to be the dissonant voice, and many times to ask tons of questions because if there's one thing that has always made my journey more pleasant it was (and still is) the learning process. I love to educate myself about people, systems, methods, correlations, 
brands, businesses, technology, and to convert all this into feasible, desirable, understandable, and profitable solutions.

Professional

Lead/Service Designer

2018/Present

Service Designer

2015

Senior Innovation Analyst

2011/2014

Founder & Owner

2016/2017

Languages

English

Academic

Master of Business Administration

Southern States University (San Diego) 

2016/2018

Service Design (Specialization)

Innovation in Services School (Brazil)

2012/2013

Branding (Specialization)

Rio Branco University

2009/2011

Bachelor in Digital Design

 University Anhembi Morumbi 

2000/2004

Fluent

Portuguese

Native

Spanish

Intermediate

 

Testimonials

 

 SKILLS 

 traitS 

 

WORK

Recent projects that I'm absolutely proud to have worked on.

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    How might we design a meaningful value proposition for female business-owners?

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    How might we explore design opportunities to reduce the rate of school quitting?

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    How might we deliver a high-quality car cleaning service environmentally responsible?

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    How might we create an unexpected connection between travel and football?

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    How might we transform a brand positioning to tackle a difficult business scenario?

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    How might we stimulate a DIY attitude at a formal business environment like a bank?

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    How might we implement an innovation program that engages all company at once?

  • How might we investigate the reality of young children at Brazil’s poorest regions?

San Diego, CA 92110